### **Key Takeaways**

* **Strategy First:** Before creating content, define your business objectives, point of view, niche, and ideal customer to ensure every effort is focused and measurable.
* **Systemize Execution:** Build a repeatable system for content creation and distribution using a “hub-and-spoke” model to consistently publish high-value, authoritative content.
* **Amplify for ROI:** Maximize the value of your content by atomizing pillar pieces into smaller assets and promoting them through a perpetual distribution engine that includes SEO, email, and social media.